Harrods has ventured into the standalone beauty market with the highly-anticipated opening of H Beauty at Intu Lakeside in Essex. This move comes following the initial announcement made last October, with plans for a second location in Milton Keynes expected to launch in the spring.
The 23,000 sq ft H Beauty store comes at a time when premium beauty is a thriving sector for retailers. In line with this trend, the renowned fashion retailer Next is also gearing up to introduce its Beauty Hall standalone stores next month. H Beauty sets out to redefine the future of beauty, providing a spacious and inviting environment for customers to explore some of the most sought-after and innovative beauty brands globally.
Among the luxurious brands featured at H Beauty are Chanel, La Prairie, Tom Ford, Dior, Huda Beauty, YSL, and more. This shift represents a significant evolution for Harrods, known for its grand luxury flagship store in London’s Knightsbridge. H Beauty seeks to revolutionize the UK beauty retail scene by creating a distinct space that seamlessly integrates a diverse range of premium and luxury brands with the signature experiential retail atmosphere of Harrods.
Beyond offering a vast selection of beauty products, H Beauty elevates the shopping experience with The Champagne Bar, where customers can relax and enjoy a variety of cocktails and pastries. Exclusive on-counter services such as customized facials by Sisley and product personalization by Dior and Givenchy are also on offer.
Moreover, H Beauty extends its assortment to include contemporary eyewear styles from the David Clulow Sunglasses boutique. The store also showcases cutting-edge tech solutions for makeup application, including ‘magic’ mirrors for customers to experiment with different looks.
Annalise Fard, the director of beauty, fine jewelry & watches, and home at Harrods, expressed her enthusiasm for the launch of H Beauty, highlighting it as a significant addition to the beauty landscape. She underscored the store’s role as a dedicated beauty destination that presents a blend of established brands and exclusive offerings tailored to each location.
Whether you’re a beauty devotee eager to delve into the latest skincare advancements, immerse yourself in luxury fragrances, or explore makeup trends and techniques, H Beauty assures an unmatched beauty retail experience.
For more information on H Beauty and the luxury brands it offers, you can visit their official website here. Additionally, to stay updated on the latest beauty trends and products, explore Harrods’ Beauty Hall online here.
