Luxury department store Harrods has unveiled its latest fashion campaign in the form of an exciting new film. Produced in collaboration with Iconoclast UK, the film aims to showcase the diversity of products available at Harrods while blending culture with fashion. Directed by Iggy London, the campaign portrays Harrods as a space where customers can freely express themselves through their fashion choices, without any restrictions.
Director Iggy London shared that the film focuses on the fascinating individuals within London’s creative scene and the excitement that emerges when they collaborate. The concept of merging the historical brand of Harrods with these different worlds was particularly exhilarating for London.
The film features a group of meticulously styled individuals, led by poet, trans-visibility advocate, and rising model Kai-Isaiah Jamal. Together, they embark on a captivating journey throughout Harrods, showcasing the latest designs from renowned fashion designers. The narration of the film is an original spoken-word poem by Jamal, celebrating the liberation of expression, the power of creativity, and the individuality that can be expressed through fashion choices.
The cast of the film pays homage to the vibrant London creative scene, with talents such as Sri Lankan-Swiss singer-songwriter Priya Ragu and London-based saxophonist CKTRL. These individuals are known for embracing their unique abilities while remaining in touch with the cultural spirit of the city.
Harrods aims to create an immersive experience for its customers through this captivating fashion campaign film. By intertwining culture with fashion and showcasing a diverse cast of talent, the film encourages viewers to embrace their own individuality and perceive Harrods as a space where limitless possibilities await.
Useful Links:
1. Harrods Website
2. Iconoclast UK Website
