Danish brand Han Kjøbenhavn has taken a significant step in expanding its global reach with the opening of its flagship store in London. Situated on Beak Street, near Regent Street, this marks the brand’s first venture outside of Denmark. The timing of the London store opening coincides with London Fashion Week, further showcasing Han Kjøbenhavn’s commitment to the fashion industry.
The flagship store, occupying a spacious 1,177 square feet in London’s vibrant Soho/Carnaby area, is managed by landlord Shaftesbury. This strategic location is a testament to Han Kjøbenhavn’s international ambitions, especially as the impact of the pandemic begins to subside.
Originally launched as an eyewear brand by founder Jannik Wikkelsø Davidsen 14 years ago, Han Kjøbenhavn has gradually expanded its offerings to include clothing, which is now the brand’s main focus. While the brand also maintains a strong online presence, it understands the value of physical retail stores in fostering a deeper connection with consumers. CEO Daniel Søndergaard Hummel emphasizes the importance of creating a versatile space that consistently offers unique and captivating experiences for shoppers. The brand’s commitment to providing an exceptional customer experience sets it apart in the industry.
To elevate the shopping experience, Han Kjøbenhavn incorporates cutting-edge technology and artistic elements into its store design. This approach was successfully implemented in its flagship store in Copenhagen, located at Pilestræde 30.
The launch of the London flagship store marks an important milestone for Han Kjøbenhavn as it seeks to tap into the dynamic and diverse fashion scene of the city. By expanding into international markets, the brand is positioning itself for global growth and aiming to reach a broader audience. Establishing physical stores in key fashion destinations underscores Han Kjøbenhavn’s dedication to engaging with customers on a more personal and intimate level.
As the brand continues to forge ahead with its expansion, the opening of the London flagship store solidifies Han Kjøbenhavn’s status as a key player in the fashion industry. The combination of its innovative store designs, focus on customer experience, and commitment to growth illustrates the brand’s determination to make its mark on the global fashion stage.
Useful links:
1. For more information about Han Kjøbenhavn’s London flagship store, visit their official website here.
2. To stay updated on the latest news and releases from Han Kjøbenhavn, follow their Instagram page @hankjobenhavn.
