Hackett London, the luxury brand under the AWWG umbrella, is making waves in the fashion industry with its newly unveiled AW22 campaign starring brand ambassador Jenson Button. Not only did the label introduce a fresh campaign, but it also revealed a new graphic identity, complete with a modern logo that pays homage to the refined men of today.
The redesigned logo embodies Hackett London’s forward-thinking approach while still honoring its rich heritage. Drawing inspiration from the brand’s founder, Jeremy Hackett, and his philosophy of “Keep it simple,” the logo captures a twist of British identity. The brand’s name now appears in a contemporary sans serif font, giving it a sleek and modern look. The iconic bowler and umbrellas icon has also undergone simplification to align with the latest design trends.
In conjunction with the logo revamp, Hackett London has launched an eye-catching campaign featuring the renowned British racing driver and Formula 1 World Champion, Jenson Button. This campaign showcases the AW22 collection, which combines high-quality garments with a unique flair. While staying true to its British roots, the brand presents a fresh perspective with this collection, capturing the attention of fashion enthusiasts who appreciate timeless style.
Collaborating with creative agency Comunica+A and photographer Charlie Gray, Hackett London brings the campaign to life by immersing Button in the beauty of nature and the countryside lifestyle. Through the carefully curated color palette and expert tailoring, the brand emphasizes its link to London’s sartorial expertise. The collection itself features versatile blazers, permeable Velospeed jackets, and turtleneck pullovers in striking shades of beige, orange, and dark blue.
With its new sans serif logo and the captivating Jenson Button campaign, Hackett London anticipates an exciting chapter ahead. By blending contemporary simplicity with its British heritage, the brand aims to captivate the fashion community and remain relevant in the ever-changing world of luxury fashion. Those who appreciate timeless style with a modern twist are sure to be drawn to Hackett London’s offerings.
Sources:
– Hackett London
– Instagram
