Hackett London and luxury car brand Aston Martin have announced the extension of their partnership as Aston Martin makes its highly anticipated return to Formula One. This comes as great news for Hackett London as they have enjoyed a strong and successful 17-year relationship with Aston Martin, making it the longest partnership in Aston Martin’s history.
With Aston Martin’s comeback in Formula One, the timing couldn’t be better for Hackett London to align themselves with the brand. The renewed deal now designates Hackett London as the exclusive supplier of Travelwear and Officewear for the Aston Martin Cognizant Formula One Team. This means that Hackett London will provide travel and office clothing for the team’s drivers, Sebastian Vettel and Lance Stroll, as well as the rest of the team. Alongside this, Hackett London will continue its collaboration with Aston Martin Racing by releasing a new collection for the upcoming Spring/Summer 2021 season.
The new licensing contract between Hackett London and Aston Martin is set to run until 2024, marking a significant milestone of 20 years of successful collaboration between the two iconic brands. Despite facing some challenges in its history, Aston Martin’s future is looking promising after attracting new investment and returning to the world of Formula One. Aston Martin’s participation in the F1 calendar after a span of over 60 years presents a substantial opportunity for publicity and exposure.
Hackett London’s Aston Martin Racing collection for SS21, which is set to launch this month, offers a range of premium clothing items catered to men who have a deep passion for automotive and racing. The collection boasts casual outerwear, elevated technical polos, and a must-have backpack. It also includes gilets, windbreakers, and black tapered sweatpants, ensuring that fans of the brand can find something to suit their style.
Marek Reichman, Aston Martin’s Executive VP and Chief Creative Officer, emphasized the enduring success of the partnership, stating that it is built on shared values and vision. This ongoing collaboration between Hackett London and Aston Martin reinforces the strong connection between the realms of luxury fashion and high-performance automotive engineering. Together, they create a formidable brand image that resonates with individuals who have a keen eye for fashion and a love for motorsports. The partnership also serves to showcase the unwavering dedication of both brands to craftsmanship, quality, and excellence.
As we look to the future, it will undoubtedly be exciting to witness how this partnership evolves and the remarkable ventures that lie ahead for Hackett London and Aston Martin. Only time will tell what new opportunities and achievements this collaboration will bring.
Useful links:
1. Hackett London
2. Aston Martin
