Hackett, the esteemed menswear retailer, has recently extended its brand by unveiling a new store on London’s prestigious New Bond Street. The opening of this upscale establishment, situated at number 69, brings the total number of Hackett stores in the capital to an impressive 12. This latest addition adds to Hackett’s already strong presence in London’s “West End excellence,” joining their existing establishments on Savile Row, Regent Street, and Jermyn Street. The timing of this store opening aligns perfectly with the retail industry’s lucrative Golden Quarter, underscoring its strategic significance for the brand.
Dan Slater, the Vice President of Hackett Retail for parent company AWWG, stated that this Bond Street store launch marked a significant milestone for the brand. He emphasized the importance of being in the company of peers and catering to discerning clientele who value exceptional quality. Bond Street is celebrated for its array of luxury retail offerings, making it an ideal location for Hackett’s esteemed showcase store. The store’s concept revolves around providing a boutique experience and cultivating a welcoming shopping environment for customers.
Inside, the store’s interior design artfully showcases Hackett’s British heritage while tastefully incorporating modern elements. Charming Georgian architectural details harmonize with mid-century-modern furniture to create a truly unique atmosphere. Additionally, the store features select artwork by Hormazd Narielwalla and vintage decorative pieces that draw inspiration from founder Jeremy Hackett’s passion for exploration and antiques. As a special treat for visitors, the flagship store boasts a first-floor members room replete with emerald-green panelled walls, as well as an in-house barber that offers a personalized tailoring experience.
A standout feature of this new store is its exclusive focus on Hackett’s pristine Savile Row ready-to-wear collection, which represents the premium line within the brand’s clothing offerings. Designed by the esteemed Gianni Colarossi, this collection pays homage to Hackett’s tailoring roots while presenting a modern and relevant array of attire for today’s fashion-conscious gentlemen. The AW23 collection specifically showcases exquisite fabrics in elegant hues, including seasonal colors such as ecrus, browns, and greens. Shoppers can expect to find a range of meticulously crafted coats, suits, and jackets made from luxurious wools, silks, and cashmere. The collection also offers layering items in cotton, silk blends, and merino wool to provide warmth and comfort.
Under the stewardship of parent company AWWG, which also encompasses Pepe Jeans and Façonnable, Hackett has enjoyed impressive growth over the past 18 months. This positive trajectory is evident in the brand’s forthcoming annual results. Despite the challenges posed by the pandemic, Hackett has adeptly adapted to the ever-changing landscape and flourished by diversifying its product lines to include casualwear, sports collections, and heritage collections. The brand’s nimble ability to pivot swiftly and cater to evolving customer needs has not only helped it weather the storm but has propelled it beyond its pre-pandemic achievements.
Although London’s tourism figures have not fully rebounded, Hackett has experienced an upswing in the caliber of customers frequenting their stores, resulting in increased spending. The brand’s commitment to outstanding service and its diverse product offerings have successfully counteracted the decline in tourist numbers. Hackett’s global presence currently boasts an impressive 67 stores, with a strong customer base primarily in Europe, particularly in France, Spain, and Germany. The brand also identifies promising growth potential in the United States and the UAE and is actively exploring expansion opportunities in these markets.
All in all, Hackett’s recent expansion on New Bond Street, coupled with its devoted focus on the Savile Row collection, further cements its status as a premier luxury menswear brand. With its ability to swiftly adapt to shifting customer preferences, combined with its dedication to delivering a personalized and enjoyable shopping experience, Hackett is poised for ongoing expansion and prosperity in the years ahead.
Useful Links:
– Hackett Official Website
– AWWG Parent Company Website
