Guess, the renowned fashion brand, has exciting news for all ski enthusiasts. They have recently announced their takeover of three iconic European ski destinations – Cortina in Italy, Zermatt in Switzerland, and Hochzillertal-Kaltenbach in Austria. This move is part of Guess’ strategy to showcase their brand in prominent locations and offer visitors a truly immersive and unforgettable winter wonderland experience.
To truly incorporate the Guess touch into these ski resorts, the brand will be incorporating their distinctive 4G logo with snowflakes, as well as a redesigned mountain-inspired triangle logo. Additionally, guests can expect Guess home accessories throughout the resorts, giving them a fresh and stylish makeover.
But that’s not all. Guess will be launching a special capsule collection of accessories specifically designed for the winter season. Among the collection are the pochette easy pouch and a soft suede bucket bag with eco shearling trim, perfect for completing winter looks. Exclusive beanie hats in faux fur, a wool fedora hat, and an alpaca-blend scarf have also been created, paying homage to the mountainous destinations of Zermatt and Cortina.
Now, let’s take a closer look at what each ski destination has to offer. In Cortina, visitors can expect an exclusive Faloria Ski Lift adorned with the latest peony and snowflake motif. This lift will take guests to a Guess swing located at the mountain top, providing a picturesque photo opportunity. In Zermatt, the Matterhorn Express Ski Lift will lead to the IGLU-Dorf Village, a hotel featuring enchanting snow art and a one-of-a-kind ice bar. And at Hochzillertal-Kaltenbach ski resort, Guess has rebranded a gondola and transformed the Wedelhütte Lodge and restaurant with Guess décor and home accessories.
Paul Marciano, the chief creative officer of Guess, couldn’t contain his excitement about this project. He stated, “We are absolutely thrilled about our brand takeovers in Austria, Italy, and Switzerland. I really loved working on this amazing décor and apparel project, it was so inspiring. These world-class ski resorts are the epitome of luxury and exclusivity, and the perfect locations to convey the glamorous mood of the Guess brand.”
This move follows the success of Guess-branded luxury beach clubs, which were launched by the brand earlier this year. The expansion into ski destinations further solidifies Guess’ presence as a global fashion powerhouse, offering unique experiences to its customers around the world.
In conclusion, Guess has set its sights on Europe’s most prestigious ski destinations – Cortina, Zermatt, and Hochzillertal-Kaltenbach. Through stunning décor, exclusive accessories, and immersive experiences, Guess aims to bring its glamorous brand to life in these iconic locations. Get ready to hit the slopes in style with Guess.
Useful links:
– Guess Official Website
– Cortina Tourism Website
