As the anticipation for the Fall 2018 season builds, Guess, the iconic LA-based clothing brand, has just unveiled a stunning new advertising campaign that pays homage to the brand’s classic campaigns of the past. Shot against the breathtaking backdrop of Joshua Tree, California by acclaimed fashion photographer Josh Ryan, the campaign features a diverse cast of models including social media sensation Amanda Cerny, the striking Gwen Van Meir, and the handsome Julien Marlon.
The Fall 2018 collections showcased in the campaign include a wide range of pieces such as ready-to-wear garments, eyewear, watches, jewelry, footwear, and handbags. For women, the collection highlights denim pieces paired with eye-catching faux fur jackets in rich hues like cherry red, old rose, and dove gray. The collection also includes chic solid and snake-print minidresses, as well as stylish floral jumpsuits.
For the men’s line, the campaign features embroidered denim jackets, distressed jeans, graphic logo tees, quilted bombers, faux leather motos, and camo-print pants. Accessories for the season include stylish chronograph watches, trendy cat-eye and aviator optics, spacious totes, versatile backpacks, chic chain-link pendant necklaces, and sophisticated chain bracelets. The footwear options range from western-inspired slouch boots to snakeskin pumps and classic styles.
Despite recent challenges with co-founder Paul Marciano’s resignation from his position as executive chairman amidst a sexual assault probe, he will continue on as Chief Creative Officer until next year. The Guess Fall 2018 campaign is being rolled out across various platforms including the brand’s website, social media channels, as well as in print through top fashion and lifestyle magazines, Guess stores, outdoor media, and promotional materials.
Learn more about Guess and shop the Fall 2018 collection on their official website here.
Stay updated on the latest trends and fashion news by following Guess on Instagram here.
