Are you interested in learning about biodiversity conservation, with a focus on bees? Guerlain, as part of its sustainable commitment program “Au Nom de la Beauté,” will be launching the 2019 edition of its Bee Universities on May 22. This event is open to the public and aims to raise awareness about the decline in bee populations and the importance of biodiversity.
Bees have played a significant role in Guerlain’s history since 1853 when the Maison created the iconic “bee” bottle for Empress Eugénie’s Cologne water. Bees have become a symbol of immortality and an inspiration for the company’s research in cosmetology. However, they are currently endangered due to the decline in biodiversity. Guerlain recognizes the urgency of this issue and is committed to educating the public through its Bee Universities.
The Bee Universities will consist of a morning of conferences led by experts in various fields, including researchers, beekeepers, designers, engineers, and CSR managers. These sessions will involve roundtable discussions and unique keynotes to assess the causes and consequences of bee population decline. The second half of the program will focus on innovative solutions and international debates, with presentations being translated into English for the first time.
This event is in line with World Biodiversity Day and the Man and Biosphere (MAB) program by UNESCO, which LVMH recently announced a five-year partnership with. LVMH and its 70 Houses, including Guerlain, will contribute to international scientific research programs for ecosystem preservation. They will also receive support from MAB and associated experts to enhance their efforts in biodiversity preservation, including sourcing raw materials from sustainable supply chains. This partnership strengthens LVMH’s existing environmental program, LIFE, which aims to implement the best standards in all of its supply chains by 2025.
The Guerlain Bee Universities will take place on May 22, 2019, at the UNESCO House in Paris. Admission is free, but registration is required and subject to seat availability. For more information and to register, visit their website [insert relevant hyperlink here].
