“It is not the value that determines the price, nor is it the price that determines the value,” famously stated by Gustave Flaubert. This quote emphasizes the importance of intention over material worth. Gucci, known for its luxury products, has taken this sentiment to heart with their innovative and whimsical “Book of Gifts” interface for the end-of-year holidays.
The “Book of Gifts” presents a unique way of showcasing Gucci’s products. Through animated pictorial representations, customers are immersed in intriguing scenes where each product is hidden. By simply clicking on the image, users are redirected to the brand’s e-shop, where they can purchase and give the gift of their dreams.
One notable aspect of this concept is the theatricalization of Gucci products. Each item is carefully placed in specific settings that symbolize the brand’s identity. References to flowers, equestrian elements, and the city of Florence, where Gucci originated, highlight the brand’s heritage. Religious symbols and ancient artifacts further connect to Italy’s rich history and serve as a nod to the baroque style embraced by creative director Alessandro Michele. With vibrant colors, excess, and spectacle, this approach combines the past with a contemporary twist, truly capturing Gucci’s essence.
The “Book of Gifts” doesn’t limit its offerings to just one demographic. It aspires to cater to the needs and desires of every member of the family. Women’s wardrobe essentials are celebrated with bold glasses embellished with pearls or studs, butterfly motifs adorning rings and necklaces, and an impressive range of leather goods. Men’s ready-to-wear options are represented by a variety of t-shirts, jackets, and sweaters, complemented by an extensive selection of leather goods and shoes. Even children are not forgotten, with specially designed clothing and shoes available. Additionally, the “Décor” section offers customers the opportunity to find unique products for their homes, such as intricately embroidered velvet cushions, stylish incense holders, and patterned mugs.
By providing a playful and attractive experience, the “Book of Gifts” concept not only showcases Gucci’s diverse product range but also reflects the brand’s inspirations. It invites customers into a world where intention and creativity are paramount, making the act of gift-giving even more meaningful.
Useful Links:
1. Gucci Official Website
2. Vogue: Gucci section
