Gucci’s unwavering dedication to promoting gender equality was recently underscored with the release of a thought-provoking short film titled ‘The Future Is Fluid’ as part of its ongoing ‘Chime for Change’ initiative. Launched in 2013 by Gucci in collaboration with iconic figures Beyoncé Knowles-Carter and Salma Hayek Pinault, this campaign is a testament to the brand’s commitment to supporting gender equality efforts on a global scale.
Helmed by the talented 24-year-old director Jade Jackman and produced by Irregular Labs, ‘The Future Is Fluid’ serves as a complementary piece to The Irregular Report, focusing on Gen Z’s unique perspective. In this moving film, 13 individuals aged 15 to 25 share their personal reflections on the fluidity of gender, hailing from a range of diverse backgrounds spanning countries like Brazil, India, Italy, and the US.
Premiered at the prestigious Sundance Film Festival, the film illuminates the pressing importance of gender equality and confronts the societal constructs that perpetuate rigid gender norms. By amplifying the voices of young people from across the globe, Gucci continues to champion inclusivity and diversity in the realm of fashion and beyond.
With ‘Chime for Change,’ Gucci consistently advocates for a more equitable society by empowering change-makers and fostering a culture of inclusiveness. This latest installment of the campaign serves as a poignant reminder of the urgency of promoting gender equality and shaping a future that is welcoming to all individuals.
To learn more about Gucci’s ‘Chime for Change’ campaign, visit their official website here. For more information on gender equality initiatives and how you can get involved, check out UN Women’s website here.
