The partnership between Gucci and Superplastic has the potential to solidify Gucci’s presence in the metaverse. Superplastic, a renowned collectible figurine and animated character creation brand, took to its social media accounts to announce the collaboration with Gucci, headed by creative director Alessandro Michele.
Superplastic, based in the United States and founded by artist and entrepreneur Paul Budnitz, is known for its production of limited edition art toys and vinyl figurines designed in collaboration with various artists. The brand has previously partnered with iconic music group Gorillaz and made strides in the digital realm. Its virtual mascots, the Guggimon bunny and Janky cat, have gained popularity within the online game Fortnite, which has already captured the attention of Balenciaga.
While the specifics of the Gucci collaboration have not yet been revealed, there are speculations of a series of creations in the form of non-fungible tokens (NFTs), a realm that Superplastic has been investing in for several months. Through discussions on the Discord platform, Superplastic has hinted at upcoming purchases, generating excitement among its community of buyers.
Gucci made its foray into the NFT market in May 2021 with a digital artwork inspired by its “Aria” campaign. The artwork was sold through Christie’s auction house for a staggering $25,000, highlighting the potential value and demand for Gucci’s presence in the digital art world.
Overall, the collaboration between Gucci and Superplastic holds promise for both brands. By capitalizing on Superplastic’s expertise in collectible figurines and digital creation, Gucci can further establish itself within the metaverse, appealing to a new generation of consumers. This partnership exemplifies Gucci’s commitment to innovation and staying at the forefront of the ever-evolving fashion and luxury landscape.
Useful Links:
1. Superplastic Official Website
2. Gucci Official Website
