Gucci has recently announced that Thai actress Davika Hoorne will be the newest face of both its Gucci and Gucci Beauty brands, further diversifying its line-up of brand ambassadors. Hoorne, a well-known figure in Thailand for her work in movies and TV shows, shared the news of her appointment on her personal Instagram account. With a massive following of 17 million Instagram users, Hoorne is the first Thai ambassador for Gucci, following the luxury brand’s previous appointment of Alia Bhatt as its first-ever Indian ambassador last year.
Gucci has been dedicated to promoting global representation, and the selection of South Korean actress Gyuyoung Park as its latest global brand ambassador is a clear testament to this commitment. In recent years, the luxury brand has actively sought out ambassadors from Korea and other neighboring Asian markets. With the addition of Park and Hoorne, Gucci now boasts a strong lineup of Asian ambassadors, including Chinese actress Ni Ni and actor/singer Xiao Zhan. They join the ranks of notable faces such as Kendall Jenner, Bad Bunny, Julia Garner, A$AP Rocky, and Elliott Page as the brand ambassadors for Gucci.
Davika Hoorne’s appointment as the brand ambassador for Gucci highlights the brand’s recognition of the influence and popularity of Thai actresses in the global entertainment industry. Her significant following on social media platforms is a testament to her widespread appeal and influence, making her an excellent fit for the brand. As the face of Gucci and Gucci Beauty, Hoorne is expected to bring her unique style and personality to promote the brand’s products and values.
By diversifying its brand ambassadors, Gucci not only demonstrates its commitment to inclusivity but also its understanding of the global market. By collaborating with talents from different countries and cultural backgrounds, Gucci is able to reach a wider audience and establish personal connections with customers. This strategy has proven successful, as Gucci continues to be one of the most recognizable and influential luxury brands worldwide.
As the fashion industry evolves, brands like Gucci are embracing diversity and representation to remain relevant and resonate with a global consumer base. With Davika Hoorne’s appointment as a brand ambassador, Gucci solidifies its position as a brand that celebrates individuality and embraces different cultures. This moment is significant for Thai representation in the fashion industry and paves the way for further diversity in the future.
Useful links:
– Gucci Beauty on Instagram
– Official Gucci website
