Italian luxury brand Gucci made a bold statement with its recent cruise collection show, choosing to host the event in the historic Gyeongbokgung palace in Seoul. This stunning location provided the perfect backdrop for a fashion show that seamlessly merged Korean heritage with modern style. Models confidently strutted between ancient pillars in the palace’s corridors, showcasing a collection that embraced a mix of streetwear and sportswear.
The Gucci cruise collection featured a range of eye-catching pieces that paid homage to both Korean culture and contemporary fashion trends. Surfing suits and skateboard-shaped bags added a playful touch to the runway, while wide-leg trousers with knee slits, belted coats, and loose-fitting T-shirts brought a modern edge to the traditional setting.
The show’s finale was a standout moment, as the soundtrack of the Oscar-winning South Korean film “Parasite” played. This unique choice added an extra layer of cultural significance to the event, making it a memorable experience for attendees. It is worth mentioning that Gucci had originally planned to hold a show at the same venue the previous year but had to cancel due to a tragic Halloween crush in Seoul.
The fashion show attracted a host of notable figures, including K-pop star Hanni, who was recently named a Gucci brand ambassador. Also in attendance were “Squid Game” actor Lee Jung-jae, rapper Jay Park, and actress Elizabeth Olsen, among others. Their presence added to the excitement surrounding the event and further solidified Gucci’s influence in the world of luxury fashion.
Cruise collections are typically designed for affluent clients who enjoy winter holidays on yachts or cruises. These collections serve as an additional offering from luxury brands, showcasing unique and exclusive designs for the jet-setting clientele. Gucci’s decision to feature its cruise collection in the Gyeongbokgung palace demonstrates the brand’s commitment to showcasing its collections in iconic landmarks worldwide. This follows in the footsteps of Louis Vuitton, which held a pre-fall fashion show on a Seoul bridge earlier this year.
Gucci’s choice to host the event in the Gyeongbokgung palace, a symbol of Korea’s rich history, reflects its ability to blend tradition and modernity. This event not only highlighted the brand’s creativity but also marked a significant moment for Korean fashion. With its new creative director, Sabato De Sarno, set to take the reins later this year, Gucci looks to the future as it continues to solidify its position as a leader in the luxury fashion industry.
Useful links:
– Official Gucci Website
– Gyeongbokgung Palace Information
