Gucci and The North Face have combined their creative forces to introduce a groundbreaking collaborative collection, which goes beyond just the physical products. In addition to the stylish and functional pieces, the two renowned brands have unveiled a captivating documentary that explores the inspiration behind the collection and the individuals who played crucial roles in bringing it to life.
Directed by the talented artist Sean Vegezzi, who has previously worked on fashion projects for Gucci, the documentary delves deep into the themes of “literal and metaphorical adventures” that are at the core of the collection. Filmed against the awe-inspiring backdrop of the Alps, viewers are treated to an insider’s view of the creative process, featuring intimate conversations with Alessandro Michele, the creative mastermind behind Gucci, and David Whetstone, the design manager for global collaborations at The North Face.
According to Gucci, the documentary showcases breathtaking images from locations such as the Dolomites and Sierra Nevada, shedding light on The North Face’s evolution from a beloved outdoor label to a key player in urban fashion. The film also shines a spotlight on influential personalities like rock climber Nina Williams and graffiti artist Post AOW, who have left their mark on The North Face’s cultural landscape.
Initially introduced in December 2020, the North Face x Gucci collection boasts a diverse range of men’s and women’s ready-to-wear pieces, as well as outdoor essentials like tents and sleeping bags. The collection is set to make its official debut at specially selected pin locations, followed by an online launch and availability at Gucci stores in mid-January.
This collaboration goes beyond just fashion and gear; it’s a celebration of the adventurous spirit and dedication to innovation that both Gucci and The North Face embody. With the compelling documentary serving as a testament to their shared values, this collection is poised to capture the attention of fashionistas and outdoor enthusiasts alike.
To learn more about this exciting collaboration and to browse the collection, visit here and here.
