Gucci, the renowned fashion brand, is venturing further into the realm of health-monitoring wearables through its latest partnership with Finnish company Ōura. Their collaboration has resulted in the creation of a smart ring that offers wearers accurate and personalized information about their health and well-being. Additionally, the ring serves as a connection between the Gucci and Ōura communities, particularly for customers with an interest in improving their health and achieving self-fulfillment.
The Gucci x Ōura smart ring is impressively light, weighing only 4 grams, and is made of titanium. It features the iconic interlocking double G monogram in 18-carat gold. Equipped with Ōura’s Generation 3 technology, the ring utilizes sensors and components commonly employed in medical research to monitor vital health parameters.
Among the ring’s key features is its capability to track the wearer’s heart rate, respiratory rate, and body temperature. This data enables the ring to assess the impact of stress and identify potential illnesses. Unlike conventional wrist wearables, the Gucci x Ōura ring acquires a more intense pulse signal by measuring the heart rate from arteries in the finger. The ring also includes sleep monitoring functionality, which analyzes sleep quality based on the wearer’s primary body parameters during each sleep phase.
On a daily basis, the ring generates personalized metrics that offer a score quantifying sleep, activity, and energy levels. These metrics can be accessed through the user-friendly Ōura app, which also provides tailored insights and advice. The app interprets signals emitted by the wearer’s body and offers scientifically verified content to optimize their daily activities.
The Gucci x Ōura smart ring is available for purchase on the Gucci e-shop and select retail stores worldwide. To promote its launch, Gucci has unveiled a compelling advertising campaign called ‘A Journey of Self-discovery.’ Through a lively video depicting the protagonist’s bustling daily life, the campaign showcases the ring’s high-tech and interactive functionalities. It emphasizes how the ring, along with the guidance provided by the Ōura app, can help individuals make the most of each day.
Gucci’s collaboration with Ōura highlights the fashion house’s dedication to embracing technology and offering innovative solutions to its customers. The smart ring not only adds a touch of luxury to the wearable market but also provides valuable health insights and support for those who prioritize their well-being. As our lives become increasingly intertwined with technology, collaborations like this demonstrate the potential for fashion and technology to seamlessly merge and enhance our everyday lives.
Useful links:
1. Gucci Official Website
2. Ōura Official Website
