Gucci recently unveiled its captivating campaign for the Gucci Beloved collection, taking the form of a late-night talk show titled The Beloved Show and hosted by the talented James Corden. The campaign features a star-studded lineup of guests including Awkwafina, Dakota Johnson, Diane Keaton, Harry Styles, Serena Williams, and Sienna Miller, who join Corden on set to discuss their latest ventures and showcase their beloved handbags from the Gucci Beloved collection.
Inspired by Gucci’s creative director, Alessandro Michele, the concept behind the campaign aims to portray the idea of “beloved” in an ironic manner, drawing inspiration from nostalgic talk shows where the handbags themselves become the stars. These iconic creations often pay homage to influential women who have made a significant impact on society. Michele emphasizes the importance of these names, stating, “It is precisely because they have great personalities that in the industry we gave them these powerful names.”
The campaign beautifully showcases some of Gucci’s most glamorous accessories, including the intricately designed Dionysus bag with its tiger head spur, the Gucci Horsebit 1955 known for its double ring and bar, the iconic GG Marmont featuring the Double G emblem, and the Jackie 1961 with its signature curved half-moon shape and piston closure.
Michele further expresses his deep love and admiration for handbags, proclaiming them to be his greatest love and favorite accessory. His personal experience and fondness for these handbags led him to name some of the items in the Gucci Beloved collection “Beloved.”
In addition to the captivating campaign, Gucci will be launching Gucci Pins internationally. These ephemeral stores will be dedicated to showcasing the Gucci Beloved collection and will have a distinctive design that focuses on highlighting the products on offer. The first six Gucci Pins will be unveiled in Costa Mesa, New York City, Manhasset, Toronto, Portland, and Charlotte in May.
Demonstrating their commitment to a digital-first approach, Gucci will also provide tailored virtual content on the Gucci App. Users will have access to a new game introduced in the Arcade section of the app, further enhancing their engagement with the brand.
Overall, Gucci’s “Gucci Beloved” campaign effortlessly combines the allure of a late-night talk show with the glamour of their iconic handbags. Through this innovative approach, Gucci aims to celebrate the concept of “beloved” and emphasize the significance of these handbags in the lives of many.
For more information about the Gucci Beloved campaign and the featured handbags, please visit the official Gucci website [link]. To explore the Gucci App and access the tailored virtual content, download the app [link].
