Luxury fashion brand Gucci is set to unveil its cruise collection in London this May. The decision to hold the show in the British capital is a tribute to Gucci’s deep connection with the city. London has played a pivotal role in the brand’s history, serving as a source of inspiration for founder Guccio Gucci when he worked at the Savoy Hotel in 1897. It was during this time that Gucci gained invaluable insights into the preferences and style of elite international travelers, particularly in terms of luggage. This experience ultimately led him to establish his own luxury maison in Florence in 1921.
The forthcoming London show will serve as Creative Director Sabato De Sarno’s first cruise collection for Gucci. In the past, the brand has chosen unique and iconic locations to showcase its collections. In 2016, former Creative Director Alessandro Michele staged a show at the stunning cloister of Westminster Abbey. In 2023, Gucci presented a cruise collection at the Gyeongbokgung palace in Seoul. These carefully chosen venues further emphasize the brand’s commitment to embracing its heritage while also exploring new possibilities.
By selecting London once again for its cruise collection, Gucci underlines the city’s ongoing influence on its narrative and heritage. The show will provide a captivating opportunity to delve into the integral role that London has played in shaping Gucci’s story throughout its illustrious history. Moreover, it reflects the brand’s dedication to celebrating its roots while also embracing growth and innovation. With anticipation building for the event, fashion enthusiasts can expect to witness Gucci’s latest creations in the vibrant and iconic city of London.
Useful links related to the article:
1. Official Gucci Website
2. Visit London Website
