Gaining worldwide attention, Gucci has taken a bold stance against the detrimental practice of child marriage. With an estimated 12 million girls under the age of 18 forced into marriage each year, the fashion giant has launched the impactful #LetGirlsDream campaign in collaboration with renowned filmmaker Sharmeen Obaid-Chinoy, shedding light on the harsh realities faced by young girls globally.
The poignant short film, Sitara, tells the heartbreaking story of Pari, a young girl whose ambition of becoming a pilot is crushed by the confines of forced marriage. Through Chime For Change, Gucci’s philanthropic foundation, the brand aims to empower women and girls everywhere to chase their dreams and break free from the shackles of societal norms.
By utilizing the #LetGirlsDream hashtag and LetGirlsDream.org website, Gucci hopes to motivate and inspire girls around the world to strive for their goals and aspirations. Alongside partners such as Equality Now and Girls Not Brides, the luxury brand is dedicated to raising awareness and prompting action against the harmful practice of child marriage.
In a similar vein, Chloé has joined forces with UNICEF to advocate for gender equality and create opportunities for education and employment for adolescent girls. This initiative aligns with UNICEF’s mission of providing essential skills and personal development programs to empower millions of girls in countries like Bolivia, Jordan, Morocco, Senegal, and Tajikistan.
As more global companies lend their voices to the fight against child marriage, progress in the realm of gender equality and female empowerment becomes increasingly tangible. Together, through education, advocacy, and support, we can pave the way for a brighter future for all young girls worldwide.
To learn more about Gucci’s #LetGirlsDream campaign, visit their official website here. For additional information on UNICEF’s initiatives to empower girls, please visit this link.
