In a game-changing move, luxury fashion brand Gucci is rumored to be on the brink of signing Manchester City and England football star Jack Grealish as their brand ambassador. This groundbreaking seven-figure sponsorship deal marks a significant shift in the fashion industry, as high-end international brands are now setting their sights on top English footballers, rather than solely targeting mass-market or mid-market fashion labels.
If the reports hold true, Grealish will become Gucci’s first-ever official brand ambassador from the world of football. Following in the footsteps of his rival Marcus Rashford from Manchester United, who was signed by luxury fashion house Burberry and has since featured in various campaigns, Grealish’s potential partnership with Gucci is poised to skyrocket his global profile.
According to the athletic.com, the 26-year-old football sensation is poised to join Gucci’s list of esteemed celebrity endorsers, which already includes iconic figures like Harry Styles and Jared Leto. Grealish has long been recognized for his penchant for designer labels, with Gucci being a particular favorite of his off the field.
While the potential collaboration with Gucci holds enormous promise for Grealish’s career, its impact on his existing six-figure deal with fast fashion retailer Boohoo, through the BoohooMan x Jack Grealish collection, remains uncertain. Balancing these partnerships will require careful navigation to ensure all parties benefit.
This reported alliance between Gucci and Grealish signifies the growing overlap between the worlds of fashion and sports. As football players continue to make waves in the fashion scene, it will be fascinating to observe the progression of these partnerships between luxury brands and athletes.
Useful links:
1. The Rise of Football Players in Fashion
2. The 10 Best Fashion-Forward Footballers of All Time
