In an exciting turn of events, Gucci has once again claimed its position as the top brand in the latest Lyst Index for the second quarter. After briefly slipping to number two in the previous quarter, the luxury brand has once again solidified its popularity on a global scale. Despite Kering’s recent results not showing a significant growth for Gucci, it remains a powerhouse in the fashion industry.
Off-White, which had taken the number one spot in Q1, has been bumped down to second place this quarter. The brand’s Jitney 1.4 Cash Inside bag from their Pre-Fall collection became one of the most sought-after women’s fashion products this quarter. Inspired by the Hampton Jitney bus line, this bag experienced a surge in demand even before its official release on June 14, quickly selling out across multiple retailers.
The men’s fashion products list for this quarter highlighted a trend towards luxury beachwear, with a modern twist on vacation essentials. Balenciaga, Valentino, and Prada were among the notable brands in the top 10 ranking, with Nike making a noteworthy jump to the ninth spot. The Lyst Index, which analyzes the online shopping behavior of over 5 million shoppers per month, tracks preferences across 12,000 designers and stores.
Beyoncé made headlines this quarter with her collaboration with Adidas on a new line of performance and lifestyle products, alongside the relaunch of her athleisure brand, Ivy Park. The announcement of this collaboration resulted in a significant increase in Adidas’ social impressions and searches for Beyoncé x Adidas. Rihanna’s Fenty label, also backed by LVMH, generated immense attention within its first month, with over 5,000 media articles and 7 million social media impressions.
Diversity and sustainability have emerged as key drivers for brand success in the fashion industry. Nike introduced body-diverse mannequins, while brands like Dolce & Gabbana, Burberry, Prada, and Adidas have seen positive impacts from their increased focus on sustainability efforts.
The women’s category showcased top-selling products like the Off-White bag, Teva’s Hurrican XLT2 sandal, and Chloé’s C mini croc effect shoulder bag. In the men’s category, the Yeezy Boost 350 V2 and Adidas Original Beckenbauer All Round sneakers were among the leading products. Other standouts included Prada’s Hawaiian shirt, Gucci’s swim shorts, and Nike’s Air Force 1 Earth Day Pack shoes.
Overall, the latest Lyst Index reflects the ever-evolving nature of the fashion industry, with brands like Gucci, Rihanna, and Beyoncé driving innovation and influencing consumer trends. Fashion enthusiasts can look forward to more exciting developments in the industry as we move through the year.
For more information on top fashion trends and brands, check out the official Lyst Index website here. To explore the latest collaborations and product releases from Gucci, Rihanna, and Adidas, visit their official websites Gucci, Rihanna, and Adidas.
