Gucci, the renowned Italian luxury brand, is generating excitement with its upcoming collection titled “Gucci Love Parade,” designed by creative director Alessandro Michele. The brand has finally revealed that the collection will be showcased in a runway show on the iconic Hollywood Boulevard in Los Angeles. The highly anticipated event is scheduled for November 2, 2021.
Gucci’s decision to present its collection in Los Angeles is not just about the location’s glamour and allure. In a press release, the brand expressed its pride in highlighting the intersection of creativity and culture within the city, which is poised for a rebirth post-pandemic. As part of Gucci’s commitment to social responsibility, it will be donating funds to local charities in LA. This aligns with Gucci’s Changemakers program, powered by Gucci Equilibrium, which focuses on supporting critical needs such as homelessness and mental health in the communities it operates in.
Alessandro Michele, who took on the role of creative director in 2015, announced last year that Gucci would be breaking away from the traditional seasonal fashion calendar. Instead, the brand adopted a two-show-a-year model to better align with Michele’s creative vision. In April of this year, Gucci began its 100th-anniversary celebrations with the release of a short film called “Aria,” showcasing their latest collection. The collection paid homage to iconic looks from the Gucci archives, including a red velvet suit famously worn by Gwyneth Paltrow at the 1996 MTV Music Awards.
This upcoming runway event in LA holds significance for Gucci as it marks the brand’s return to the United States after a six-year hiatus. The last US show took place in 2015 when Gucci presented its Cruise collection in New York. The brand had initially planned to showcase its Cruise 2021 collection in San Francisco in May 2020, but the event had to be canceled due to the Covid-19 pandemic.
Interestingly, this will not be Alessandro Michele’s first event in Hollywood. In November 2018, the designer hosted a memorable party at the Hollywood Forever Cemetery to celebrate the launch of the Gucci Guilty fragrance.
While Gucci remains a dominant force in the luxury fashion industry, its parent company, Kering, reported disappointing third-quarter financial results. Gucci experienced a significant slowdown in growth, with only a 3.8% increase compared to the previous year’s third quarter. Sales in the Asia-Pacific region, which is a key market for luxury brands, dropped by 3% year over year.
Despite these challenges, Gucci’s upcoming runway show on Hollywood Boulevard is expected to captivate fashion enthusiasts worldwide. As we await the event, fashion lovers can anticipate a display of unique and innovative designs from Alessandro Michele’s creative vision.
Useful links:
1. Gucci Official Website
2. Gucci Equilibrium: Gucci’s Commitment to Sustainability and Social Responsibility
