Gucci, the iconic Italian luxury fashion house, has recently debuted its latest collection, the Gucci Lifestyle collection, with its exclusive pop-up shop in Milan. The collection, known as Gucci Décor, encompasses three distinct lifestyle categories: Stationery, Games, and Travel & Leisure. Starting from September 10th, customers can explore and purchase the collection from select Gucci stores and Gucci.com.
The Stationery line of the Gucci Lifestyle collection presents a wide array of exquisite items. Standout pieces include notebooks featuring covers made of Gucci supreme canvas, a stationery set which includes a notebook, 20 envelopes, and 20 cards, as well as a newly designed pen inspired by the principles of ‘Divine Proportion’. The collection also offers beautifully crafted graphite pencils housed in two styles of handmade pencil boxes. In addition to this, Gucci has incorporated classic games and playing cards, all of which bear the distinctive Gucci aesthetic.
For fashion enthusiasts seeking to incorporate Gucci into their everyday lives, the collection showcases elegant fans made from wood and satin silk, embellished with iconic Gucci patterns. There is also a set available, which includes sleeping masks, a pillow, and mules made from environmentally sustainable silk and viscose. Furthermore, the collection offers slippers designed for unrivaled comfort, as well as satin silk pajamas featuring various signature house prints.
Timed perfectly with the Milano Design Week, Gucci has established a special temporary store named ‘Gucci Cartoleria’ in Milan. Located at Via Manzoni 19, the store has been meticulously crafted to emulate the ambiance of traditional Italian stationery stores. This unique setting serves as the perfect backdrop for showcasing the captivating Gucci Lifestyle collection.
Alessandro Michele, the creative director of Gucci, drew inspiration from his childhood memories of stationary stores and their enchanting atmosphere when conceptualizing the collection. Michele expressed his admiration for these meticulously crafted objects, which were an integral part of his everyday life and embodied a sense of magic, mystery, and wonder. With Gucci Cartoleria acting as a testament to his appreciation, the collection is presented as a cabinet of curiosities, capturing the whimsical dimension of these otherwise ordinary objects.
Photographed by Max Siedentopf, the Gucci Lifestyle launch campaign captures the essence of the collection through dream-like imagery. The campaign transports viewers into a world of wonders and enchantment, effectively conveying the ethereal nature of the collection.
With the introduction of the Gucci Lifestyle collection, the brand redefines luxury by expanding into new lifestyle ventures. Combining impeccable craftsmanship with captivating designs, Gucci encourages customers to infuse the essence of the brand into their everyday lives. Whether through stationery, games, or travel and leisure, the Gucci Lifestyle collection offers a touch of magic and opulence, transforming the mundane into the extraordinary.
Useful links:
1. Gucci Official Website
2. Gucci Cartoleria Store Website
