Gucci is joining the ranks of luxury brands investing in the training and development of artisans with the launch of its own program called The School of Love. This initiative aims to equip young recruits with the knowledge and skills needed to excel in the Florentine House.
The program consists of a three-part apprenticeship. The first part, Artisanry, involves a six-month immersion at the Gucci ArtLab. This research and development center for the brand focuses on the production of accessories and shoes, meeting the increasing demand for these products, particularly from Chinese millennials. Students will receive training in the design and production of leather goods, an essential segment for the ArtLab.
The second part of the program, Factory, is a bi-monthly program within Gucci’s factories. This allows teams to specialize in specific operational aspects of the production chain, further honing their skills and expertise.
The final part, the Technical Academy, aims to ensure the transmission of new knowledge and practices within the brand. This component promotes the development of cross-functional skills in areas that have been identified as priorities for Gucci.
These training programs will primarily target young people aged 18 to 26 and will be led by current or retired employees of the brand. They are aligned with Gucci Equilibrium, the brand’s sustainable program launched in the same year.
By investing in the development of artisans, Gucci is recognizing the importance of skilled craftsmanship in the creation of luxury houses. This move reflects a growing trend among luxury brands, such as LVMH, Chanel, and Hermes, who have also recently launched their own training programs.
Links:
1. Gucci Official Website
2. How Fashion Brands Are Educating the Next Generation
