Gucci has recently launched a new customization service for its popular Dionysus handbag. The project, called “Do It Yourself” (DIY), is led by Alessandro Michele, the artistic director of the Italian luxury brand.
Customers now have the opportunity to personalize their favorite Dionysus handbag based on their personality or mood. This new service draws inspiration from the freedom of punk culture.
Fans of Gucci can now adorn their Dionysus bags with a variety of embroideries and rock-inspired details such as butterflies, flowers, stars, and snakes. They also have the option to add decorative monogram initials, which can be embellished with Swarovski crystals.
Gucci aims to encourage customers to express their creativity and be true artists. This concept aligns with the values of punk subculture, which emphasizes imagination and the courage to do things independently. Creative director Alessandro Michele strongly believes in the importance of freedom in self-expression.
In addition to customization options, the Dionysus Top Handle model is now available in 18 different colors. Customers can also choose from materials like crocodile “moon” leather, ostrich, python, and even a striped version.
Since Alessandro Michele took over as artistic director in January 2015, he has continuously surprised Gucci enthusiasts with his bold and colorful style. He has revolutionized not only the Gucci woman but also the brand’s approach to consumer styles.
Following the success of the Dionysus bag, Gucci plans to introduce customization options for certain clothing and shoe pieces in the future.
Did you know? Between 2009 and 2013, the price of Gucci handbags increased by 40%.
