Italian luxury brand Gucci is taking a major step towards a more sustainable future with the creation of its “Circular Hub.” This platform, situated in Tuscany close to the brand’s production sites, aims to accelerate the transition of the luxury industry towards a circular economy. By rethinking its entire economic system, Gucci hopes to address issues such as raw material choices, production optimization, and the reuse of unsold products.
The Circular Hub not only aligns with Gucci’s own corporate social responsibility strategy, but also with Italy’s National Recovery and Resilience Plan (PNRR), which strives to meet the European Union’s greenhouse gas emissions reduction targets by 2030. The fashion industry as a whole is under increasing pressure to transform and adopt more sustainable practices. This necessitates concrete actions in terms of resource production and usage.
Marie-Claire Daveu, Chief Sustainability Officer and Head of Institutional Affairs at Kering, Gucci’s parent company, expressed her delight in establishing the Circular Hub in Italy. She highlighted Italy as a hub for the brand’s production sites and expertise. Daveu emphasized the importance of this platform in driving profound change within the luxury industry.
While the initial focus is on the Gucci brand, Kering has plans to expand the Circular Hub across all of its fashion houses in the near future. There is even a long-term vision to extend it to the entire sector. This demonstrates a commitment to sustainability that goes beyond individual brands and encompasses the industry as a whole.
Gucci has a strong track record in championing circular fashion. In 2020, the brand introduced the “Off the Grid” collection, which embraced circular principles by using recycled materials from plants and sustainable sources. Gucci has also launched a dedicated Instagram account, called Gucci Equilibrium, to promote and showcase all of its sustainable and social initiatives.
As the fashion industry grapples with the urgent need for sustainable solutions, Gucci’s Circular Hub represents a significant step towards a more circular economy. By reimagining its economic system and adopting responsible practices, Gucci is setting an example for others to follow.
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1. Business of Fashion
2. Vogue Business
