Gucci, the luxury fashion house owned by Kering, is continuing its efforts to invest in historical and cultural monuments across the globe. This time, the brand is focusing on South Korea, a highly strategic territory for the fashion industry. Initially, Gucci had planned to hold its Cosmogonie fashion show at the Gyeongbokgung Palace in Seoul on November 1st. However, the event was called off due to a tragic crowd incident during the Halloween celebrations in October, which resulted in over 150 deaths.
Despite this setback, Gucci quickly announced a new project centered around South Korean heritage, further solidifying its presence in the local community. The brand will be supporting the restoration and preservation of the Gyeongbokgung Palace over the course of three years. This historical palace, also known as the “Palace Greatly Blessed by Heaven,” was constructed in the 14th century during the Joseon Dynasty and is one of Seoul’s most iconic landmarks. Unfortunately, it has suffered damage over time due to various historical events. In an effort to safeguard this significant monument, Gucci has partnered with Choi Eung-Cheon, the head of the Cultural Heritage Administration, and together they have signed an agreement. However, the precise amount of investment has not been disclosed.
Numerous areas within the palace complex will undergo conservation efforts, aligning with Gucci’s broader vision to maintain a connection between historical sites and their communities. The brand’s commitment to cultural heritage preservation stems from the belief that beauty is a constant source of inspiration but also requires care and attention. Marco Bizzarri, President and CEO of Gucci, expressed his excitement for the collaboration, stating, “We are thrilled to affirm our dedication to the cultural heritage of this country. Our collaboration with the Cultural Heritage Administration will contribute to the preservation of the rich historical and artistic heritage of this exceptional site.”
Previously, Gucci has taken on various restoration projects, including the Castel del Monte in Italy, the Dia Art Foundation in New York, and the cloisters of Westminster Abbey in London. However, this initiative at the Gyeongbokgung Palace signifies a significant union between Gucci and South Korea. As the most-searched brand on the Lyst platform in the third quarter of 2022, Gucci continues to build its presence in the country. The brand has recently opened its fourth Osteria restaurant in Seoul, where Italian gastronomy meets Korean cuisine, symbolizing the connection between Gucci’s heritage and the country’s rich culture.
Useful links:
1. Gucci’s heritage initiatives
2. Official website of Gyeongbokgung Palace
