Gucci heirs are expressing dissatisfaction with the representation of their family in Ridley Scott’s film “House of Gucci.” The movie, which stars Lady Gaga, Adam Driver, and Al Pacino, delves into the murder of Maurizio Gucci, a notable figure in the Gucci family, who was killed in 1995. However, descendants of Aldo Gucci, who played a pivotal role in transforming the Gucci brand into a global success, argue that the film paints an inaccurate picture of their family.
Jeremy Irons, who portrays patriarch Rodolfo Gucci in the film, previously praised the story as “bold, brazen, and blingy, Italian”. Nevertheless, the Gucci family strongly disagrees with this portrayal. They released a statement stating that the filmmakers did not consult them before depicting Aldo Gucci, who served as the company’s president for thirty years, and the rest of the family as ignorant and insensitive thugs.
The family finds this representation deeply hurtful and believes that it tarnishes the Gucci brand’s legacy. They specifically take issue with the depiction of Patrizia Reggiani, played by Lady Gaga, as a victim struggling to navigate a male-dominated corporate culture. The Gucci family asserts that throughout the 70 years when Gucci was a family-run business, it always fostered inclusivity. In fact, during the 1980s, the period in which the film is set, several women held top positions at the company who were not family members.
It is important to note that the Gucci family currently has no connection to the Gucci brand, as it is now under the ownership of the French luxury conglomerate Kering. Nevertheless, the family remains committed to preserving their name, image, and dignity and will take appropriate action if necessary.
This controversy surrounding the portrayal of the Gucci family in “House of Gucci” highlights the challenges of creating films based on real events and individuals. While filmmakers aim to provide an engaging narrative, accuracy and sensitivity are crucial when depicting real people and their legacies. Failing to do so can result in significant backlash and negatively impact the individuals involved and the film itself.
Useful links:
1. Vogue: Gucci Family Expresses Displeasure With “House of Gucci” Movie Portrayal
2. The Guardian: Gucci Family Criticizes House of Gucci for Inaccurate Portrayal
