The latest “Gucci Guilty” campaign features the enchanting Lana Del Rey and the charismatic Jared Leto as the faces of the iconic Italian fashion house’s fragrance line. Shot in Los Angeles by photographer Glen Luchford, the captivating duo stars in a visually stunning short film that captures the essence of the Gucci Guilty fragrances for both men and women.
In a unique twist, the film includes a surprise cameo by the legendary Courtney Love, adding an extra layer of star power to the already star-studded cast. Amidst everyday settings like supermarkets and hair salons, Lana Del Rey and Jared Leto bring a sense of rebelliousness and nonconformity that perfectly embody the spirit of Gucci Guilty.
The partnership between Lana Del Rey and Jared Leto was officially announced in November during a glamorous launch party at the Hollywood Forever Cemetery in Los Angeles. Gucci’s Creative Director, Alessandro Michele, is known for his knack for selecting influential figures to represent the brand, with past campaigns featuring icons like Harry Styles and Faye Dunaway.
With its bold visuals and unexpected elements like exotic animals, the new “Gucci Guilty” campaign is sure to leave a lasting impression on the world of fashion and fragrance. As Lana Del Rey and Jared Leto infuse their charm and charisma into the campaign, Gucci proves once again that luxury and innovation go hand in hand in the ever-evolving landscape of fashion.
To learn more about the latest Gucci fragrance line, click here. For a behind-the-scenes look at the making of the Gucci Guilty campaign, watch this video.
