Gucci, the esteemed Florentine luxury house, has now entered the online gaming world with its new collaboration with Roblox. Following the footsteps of successful games like Zepeto, Sims, and Tennis Clash, Roblox has now become the platform favored by GenZ and Alpha users. With a massive player base of over 115 million, with half of them being under 13 years old, and a recent fundraising of 150 million euros, Roblox is the perfect place for Gucci to showcase its latest project.
To celebrate the launch of the Archetypes exhibition at Gucci Garden in Florence, the renowned Italian fashion brand has created a unique experience within Roblox. The virtual Gucci Garden will be available on the platform for two weeks, offering an interactive gallery for players to explore. The design of the space is inspired by the theme of Archetypes, which showcases six years of advertising campaigns curated by Alessandro Michele, Gucci’s artistic director.
Players can immerse themselves in this digital maze and adorn their avatars with patterns, colors, and special effects inspired by the different spaces within the gallery. This allows them to become an integral part of Gucci’s artistic initiative. Moreover, players also have access to an exclusive shop featuring limited-edition skins. These virtual outfits and accessories, designed by developer Rook Vanguard, allow players to further personalize their avatars.
Within just 24 hours of its release on May 17, the virtual Gucci Garden on Roblox received over a million visits, highlighting the immense popularity and interest in this collaboration. This digital experience on Roblox aims to engage young gamers while showcasing Gucci’s creativity and artistic vision.
To access the Gucci Garden experience on Roblox, interested individuals can click here. This collaboration between Gucci and Roblox presents a unique opportunity for fashion enthusiasts and gamers to come together in a virtual space and explore Gucci’s artistic world.
Visual credits: ©Gucci.
Useful links:
1. Roblox Official Website
2. Gucci Garden Official Website
