Gucci’s reign at the top of the fashion industry shows no signs of slowing down. The luxury Italian brand has once again taken the number one spot in the Lyst Index report for the second quarter of the year. This comes as no surprise, considering Gucci’s strong and dynamic visibility strategy. From their collaboration with Balenciaga to the launch of Gucci Garden on the popular Roblox game, as well as the highly publicized Gucci Beloved campaign on the James Corden show, Gucci has been consistently making headlines.
The success of Gucci is not only evident in its popularity but also in its financial results. The brand, owned by Kering, experienced a remarkable 24.6% increase in revenue, reaching a staggering 2.17 billion euros in the first three months of the year. With such impressive figures, it seems that there is no end in sight for Gucci’s rise to the top.
While Gucci dominates the rankings, Dior and Louis Vuitton are also making their presence known. These two luxury powerhouses have managed to capture the attention of the younger generation and tap into the Chinese market, resulting in increased popularity and rising rankings. Dior’s collaboration with Chinese transgender star Jin Xing for their perfume, as well as Louis Vuitton’s choice of the globally renowned South Korean group BTS as brand ambassadors, are just a few examples of their successful strategies.
Other notable changes in the rankings include Prada climbing one position to fifth place, while Balenciaga and Moncler have fallen two spots to sixth and seventh place respectively. Off-White, despite its efforts in opening a store in Paris and collaborating with Nike, has experienced a drop of three spots to 13th place.
In a surprising turn of events, Rick Owens has entered the top 20 rankings. This can be attributed, in part, to the brand’s partnerships with Birkenstock and Dr. Martens, which have undoubtedly helped boost its visibility and popularity.
The second quarter of the year has also seen a shift in consumer mindset towards gender fluidity and summer clothing. As early as April, there has been a significant increase in searches related to dresses, beachwear, and sunglasses compared to the same period last year. This indicates a growing anticipation for a potential return to normalcy and a desire for summer fashion. Social media has played a crucial role in driving these trends, with celebrities like Hailey Bieber and Dua Lipa influencing the popularity of certain products.
The gender fluidity movement continues to make an impact in the luxury industry, with a notable 46% increase in related searches from April to June. Celebrities such as Billy Porter, Harry Styles, and Lil Nas X have been instrumental in promoting and normalizing gender fluid fashion choices. This has led to Thom Browne skirts becoming the 10th most popular item among men.
For a complete view of the Lyst rankings, you can find them [here](https://www.lyst.com/data/the-lyst-index/q2-2021/).
As a useful resource related to this article, you may find the [Lyst Index](https://www.lyst.com/data/the-lyst-index/) and the [Gucci website](https://www.gucci.com/) relevant and informative.
