Gucci’s request to hold a fashion show on the iconic Acropolis in Greece has been denied by the Greek government. The decision was made by the Central Council of Archaeology, which serves as the guardian of the country’s ancient heritage. Greece holds its ancient sites in high regard and sees the Acropolis as a symbol for all of humanity, making it off-limits for commercial activities.
Gucci, known for organizing fashion shows in picturesque locations, had hoped to showcase its designs on the Acropolis. In an effort to sway the government’s decision, the brand offered a substantial sum of 2 million euros to support the conservation program of the site. However, the council remained steadfast in prioritizing the preservation and image of Greek heritage, particularly during a challenging economic period for the country.
Local media outlets also criticized Gucci’s request, labeling it as “humiliating.” On the other hand, directors Nia Vardalos, Francis Ford Coppola, and singer Jennifer Lopez have previously been granted permission to film at the Acropolis. It seems that Gucci will not be joining these privileged few who have had the opportunity to use the iconic site as a backdrop for their projects.
While Gucci’s dream of holding a fashion show on the Acropolis may not be realized, the Greek government’s decision showcases its commitment to preserving and protecting its ancient heritage sites. The refusal sends a message that these sites are not available for commercial exploitation.
Useful links:
1. World Heritage Sites in Greece
2. 10 Historical Places to Visit in Greece
