Gucci has once again showcased its innovative and imaginative approach by collaborating with talented photographer Petra Collins to produce an eccentric and captivating short film promoting its unique eyewear collection. Drawing inspiration from the fantasy-filled creations of the Italian fashion house, Collins has crafted an extravagant story set in Hungary, where she spent a significant part of her childhood.
In this visually stunning film, the audience is transported to the living room of a Hungarian family during the hippie era, a period that holds a special place in Alessandro Michele’s heart. Two young children are engrossed in a television program while their grandmother, sporting a pair of trendy Gucci glasses, takes a relaxing nap on the couch. Seizing the opportunity, the mischievous children insert a videotape into the VCR and are enthralled by the performance of a guitarist. Inspired by his musical talent, the little girl stylishly borrows her grandmother’s glasses to emulate the rocker’s edgy look.
Driven by curiosity, the children follow a radiant light coming from the adjacent room. As they open the door, they are pleasantly surprised to find themselves face to face with the same guitarist. This unexpected encounter in the film showcases Collins’ ability to transport viewers into a fantastical realm where the boundaries of reality are blurred.
At just 24 years old, Petra Collins has already gained recognition among luxury brands for her exceptional talent. Her collaboration with Nordstrom for their spring campaign is a testament to her growing influence in the industry. Gucci’s decision to entrust Collins with the creation of this enchanting short film reflects the fashion house’s commitment to nurturing young talent and pushing creative boundaries.
Overall, Gucci’s collaboration with Petra Collins has resulted in a visually stunning and enchanting short film that captures the essence of the brand’s unique eyewear collection. Through Collins’ imaginative storytelling and captivating visuals, the audience is transported to a whimsical universe where fashion and fantasy intertwine seamlessly.
Useful links:
1. Gucci Official Website
2. Vogue Magazine
