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Gucci, the renowned Italian luxury brand, is set to make a splash in the gaming world with its upcoming collaboration with American e-sports organization 100 Thieves. This strategic partnership is a testament to Gucci’s understanding and acknowledgment of the surging popularity of online gaming. Following the successful collaboration with British club Fnatic last year, Gucci is now taking a step further in establishing its presence in the gaming industry by joining forces with the Californian group 100 Thieves. The team, known for its exclusive line of clothing and lifestyle products, has been featured in a teaser video released by Gucci, adding to the anticipation surrounding this collaboration.
While full details of the collaboration are yet to be revealed, it has been disclosed that it is part of Gucci Equilibrium – the brand’s initiative that focuses on social and environmental causes. Emphasizing the core values of freedom and individual expression, Gucci aims to integrate these principles into the collaboration. Notably, the collection resulting from this partnership will only be available on July 19th, exclusively to individuals with a My Gucci account. To gain access to this unique collection, internet users are encouraged to register for a My Gucci account, which also grants them additional benefits such as personalized assistance, the ability to create wishlists, and secure payment storage. This approach not only aims to create a sense of exclusivity and urgency but also fosters a strong community bond, which holds significant value for both gaming enthusiasts and retailers who rely on data-driven customer loyalty strategies.
Through this collaboration, Gucci continues its efforts to captivate the younger generation of consumers who are actively engaged in the online gaming community. Having recently ventured into the immensely popular gaming platform Roblox, Gucci understands the immense potential and influence of the gaming industry. According to a study conducted by Cepheid, the e-sports market is projected to attain a staggering worth of approximately €2.96 billion by 2022, mainly driven by the key regions of China, North America, and Europe.
Useful links:
Gucci Official Website
100 Thieves Official Website
