Gucci, the luxury fashion house, recently announced on the popular messaging platform Discord that it will be hosting a real-life party dedicated to its virtual community. Called the “Thursday Dance Party,” the event will showcase Gucci and 10KTF, a digital artisan, and will take place in a few days. This initiative is part of Gucci’s efforts to strengthen its presence in the metaverse and offer exclusive experiences to its community both online and offline.
The collaboration between Gucci and 10KTF was announced on March 9th, with the aim of offering 5,000 Gucci Grail virtual passes. These passes allow participants to acquire a personalized NFT (non-fungible token) created by digital artisan Wagmi-San. These NFTs are designed to equip avatars in 11 partner virtual worlds, such as Gutter Cat Gang and Bored Ape Kennel Club.
To add more value to these NFTs, Gucci and 10KTF have organized an exclusive dance party on Thursday, March 31st, from 6 to 9 PM. The event will take place in Downtown Los Angeles, although the exact location will only be revealed a few hours before the party, following Gucci’s tradition of secrecy.
From March 27th to 29th, owners of Gucci Grail NFTs had the opportunity to obtain entry tickets for themselves and a guest through a dedicated page on The Ticket Fairy, an online platform for event ticketing.
This innovative initiative marks the first time Gucci has combined a metaverse project with an in-person event. The objective is to enhance the value of the virtual creations and foster a stronger sense of community and exclusivity. Gucci’s move has also caught the attention of other fashion brands, such as Dolce & Gabbana, who are planning to launch a loyalty program that includes NFT items providing access to real-world events.
Overall, Gucci’s integration of the metaverse with real-life experiences demonstrates its commitment to staying at the forefront of fashion and technology. By bringing together the virtual and physical worlds, Gucci aims to provide unique and engaging experiences for its community.
Useful Links:
1. Gucci Official Website
2. The Ticket Fairy
