Gucci, known for its luxurious fashion, continues to delve into the world of Web3 and has exciting news for its NFT community. The brand has announced the upcoming release of a new collection that will be exclusively available to those who own a Supergucci or Gucci Grail-stamped NFT. This collection, described as “hyper-limited,” promises to offer a unique and highly coveted experience.
This innovative approach is not new for Gucci, as they previously utilized a similar strategy for their collaboration with Adidas, catering to their VIP clientele. By extending this approach to the NFT community, Gucci is clearly aligning itself with the Web3 roadmap it presented in May. This roadmap includes the establishment of a Vault Art Space dedicated to curating NFT artworks, the integration of cryptocurrency payments in select North American stores, their upcoming debut on the popular metaverse platform, The Sandbox, and the creation of real-life community experiences.
Gucci has been actively engaging with its NFT holders in recent months, hosting events like dance parties and cocktail tastings exclusively for them. Moreover, in the near future, these NFT holders will have the opportunity to enjoy an exclusive stay in the brand’s hometown of Florence. Gucci states that they are constantly introducing various wonders into the Gucci Vault, and those who believe in these new forms of creative dialogue will have special access to these rare creations.
While specific details about the pre-order operation are limited, Gucci aims to enhance the sense of exclusivity within its digital community. Interested individuals can register until October 5th on PreMint, and deliveries will be made once the collection is unveiled to the public on October 21st.
As Gucci continues to explore and embrace the potential of the Web3 world, it solidifies its position as an innovative and forward-thinking fashion house. This foray into NFTs and exclusive digital offerings demonstrates Gucci’s commitment to engaging with its community in new and exciting ways.
Useful links:
1. Gucci NFT Registration
2. PreMint website
