The Gucci and Adidas collaboration continues to make waves in the fashion industry with the launch of a new mini-game featuring the highly sought-after Gazelle Sneakers. This collaboration has solidified Adidas’ position as a luxury brand after their successful partnership with Prada earlier in the year. The collection, which includes cream smoking jackets adorned with the iconic three stripes and double logo shoes, has seamlessly integrated sportswear brands into the premium universe, captivating streetwear enthusiasts.
To further promote this exciting collaboration, Gucci has unveiled a mini-game on their Instagram story. The game aims to provide both entertainment and effective brand communication. Participants are given a virtual pair of Gazelle Sneakers, one of the most popular items in the second quarter of 2022 according to Lyst. Their objective is to navigate through various obstacles and collect letters that spell out “Adidas x Gucci”.
This innovative gaming initiative allows Gucci to further emphasize its commitment to the gaming world. The brand’s mobile application already features a dedicated section for arcade games, catering to the growing market of gamers. In addition to exploring virtual worlds on platforms like Zepeto, The Sandbox, and Roblox, Gucci has taken a progressive step by launching the Gucci Gaming Academy.
Overall, the collaboration between Gucci and Adidas continues to push the boundaries of fashion and gaming. By combining their unique aesthetics and expertise, they have created a collection that appeals to both fashion enthusiasts and avid gamers. The introduction of the mini-game adds another layer of excitement and engagement to this partnership.
Useful links:
1. Gucci Official Website
2. Adidas Official Website
