Gucci’s new creative director, Sabato De Sarno, has recently revealed his highly-anticipated debut campaign for the renowned Italian fashion house, titled “Gucci Ancora”. The campaign serves as a beautiful tribute to the art of fashion photography and features the incredible talent of renowned photographer David Sims. This collaboration holds a special significance for De Sarno as Sims was the very first photographer he worked with when his passion for fashion was ignited.
The Gucci Ancora campaign aims to capture the essence of real-life and authentic women while showcasing De Sarno’s inaugural Spring Summer 2024 collection. It prioritizes highlighting personal stories and celebrating individuality, providing a platform for women to express themselves through the exquisite pieces in the collection.
At the heart of the Gucci Ancora imagery are five extraordinary new faces: Ana, Fadia, Jiahui, Nyajuok, and Violet. Each woman represents a diverse spectrum of beauty, highlighting Gucci’s unwavering commitment to inclusivity. The campaign aims to celebrate their uniqueness and authenticity as they showcase the carefully crafted pieces from the collection, each designed to exude everyday elegance.
Gucci describes the collection and campaign as an exploration of sensuality as an attitude of beauty, freedom, and confidence. It becomes the central theme of a collection that eagerly invites every woman to embrace her own unique way of living, reveling in the distinct emotion that only fashion can inspire: ancora. The Italian term “ancora”, meaning “again”, perfectly captures the timeless allure and enduring charm of the collection. It has also become a mantra for De Sarno as he takes charge of the prestigious fashion house.
The Gucci Ancora campaign represents a significant milestone for Sabato De Sarno as he establishes his creative directorship at Gucci. By prominently featuring personal stories and celebrating individuality, the campaign exemplifies the brand’s dedication to diversity and inclusivity. Simultaneously, it showcases the timeless elegance and irresistible appeal of the collection. With the release of the Spring Summer 2024 collection eagerly anticipated by fashion enthusiasts, the Gucci Ancora campaign presents an exclusive glimpse into the captivating world of fashion through the lens of one of the industry’s most talented photographers.
Here are a couple of links for further reading on Gucci’s new campaign:
1. Vogue – Gucci Ancora Campaign: A Celebration of Individuality
2. Business of Fashion – Gucci’s Ancora Campaign: Celebrating Individuals, Not Influencers
