Grosvenor, a renowned UK-based company well-known for being a prominent landlord in London’s prestigious West End, has recently ventured into the retail sector with the launch of its cutting-edge concept, EWAY, in Sweden. This innovative concept aims to revolutionize the way we shop by seamlessly blending digital and physical retail experiences. Customers can try on clothes they’ve ordered and easily return them if they don’t meet expectations, bridging the gap between online convenience and in-store try-ons.
The ultimate goal of EWAY is to anticipate customer demand by ensuring items are available even before orders are placed, creating a more efficient and sustainable shopping experience. By integrating digital and physical aspects, Grosvenor is committed to enhancing the overall retail offering for its customers, setting a new standard in e-commerce convenience.
Grosvenor Europe has introduced EWAY as a premium e-commerce packaging and service provider, providing customers with a unique platform to collect packages, try on clothes, and process returns effortlessly. The specially-designed EWAY unit also promotes environmental sustainability by offering recycling options for old packaging materials, aligning with Sweden’s strong focus on eco-friendly practices led by major retailers like Ikea and H&M.
Launching EWAY in Sweden signifies Grosvenor’s commitment to adapting to evolving retail trends and offering greater convenience than traditional pick-up points. Carl Strufve, Grosvenor Europe’s Nordics director, notes the importance of EWAY in enhancing the shopping experience and strengthening the trading area of the centre, ultimately creating a more engaging and customer-centric retail environment.
In collaboration with LogTrade Technology, Grosvenor’s EWAY has made its debut in Burlöv Centre in Malmö and is poised to expand to Skärholmen and Väsby Centrums in the coming year. This forward-thinking initiative has been praised for its proactive approach to retail logistics and sustainability, with Sara Ali, COO and Innovation Manager of LogTrade Technology, highlighting EWAY’s potential to serve as a deferred warehouse for e-retailers, optimizing product delivery based on anticipated demand.
By streamlining retail logistics and supporting Grosvenor’s sustainability goals, EWAY is set to reshape the future of fashion retail in Sweden and beyond, ushering in a new era of convenience, efficiency, and environmental responsibility.
Useful links: Grosvenor, LogTrade Technology
