The lifestyle brand Goop, founded by actress Gwyneth Paltrow, has opened its first permanent store on the East Coast in New York City. The flagship store, named Goop Lab, is located in the trendy NoHo neighborhood, marking the brand’s second permanent location after the successful launch of the Los Angeles Goop Lab in 2017.
At Goop Lab, customers can explore a diverse range of products, from accessories, beauty and skincare items, footwear, clothing, gifts, health products, homewares, to jewelry. The store showcases collections from well-known brands like Goop’s own G. Label, Victoria Beckham, Rochas, Acne, and Brock. Shoppers can also peruse a stunning selection of jewelry from brands like Foundrae, Vram, and Fernando Jorge, along with accessories from Acne, Marni, and Stuart Weitzman.
Designed by the renowned Los Angeles-based studio, Commune, the 2,170-square-foot space at Goop Lab aims to evoke the ambiance of a luxurious 1930s Hollywood home. The interior features elegant elements such as a stone courtyard, oak floors, pale-pink walls, and a Bauer chandelier by Jason Miller.
In addition to offering a curated product selection, the NYC Goop Lab provides customers with in-store beauty services and hosts a fully-functional kitchen for cooking demonstrations and events promoting Goop’s beauty, skincare, and kitchen products. To celebrate the store opening, Goop Lab will hold regular cocktail hours sponsored by Cointreau and provide a white-glove delivery service in partnership with Rowenta for the first month.
Despite recent scrutiny over product claims, Goop continues to flourish, with its new New York City store becoming a sought-after destination for fans of the brand and lifestyle enthusiasts.
For more information about Goop Lab, visit their official website here.
To read more about the recent scrutiny over Goop’s product claims, check out this article here.
