Google has partnered with various brands to introduce an augmented reality feature that allows users to try on makeup virtually. This move comes as the pandemic has accelerated the development of virtual try-on experiences due to social distancing measures in physical stores. While several brands have already delved into virtual try-on, Google has recently launched its beauty product try-on feature. Through partnerships with beautytech specialists ModiFace and Perfect Corp, Google’s feature allows users to see how different makeup products look on models with various skin tones. Users can then use their phone’s camera to try on the products themselves. Google’s virtual try-on is linked to the purchasing site of the product, making it an additional tool for the customer experience. Prominent brands such as MAC Cosmetics and Charlotte Tilbury have already expressed interest in this feature.
In addition to the virtual try-on feature, Google Shopping is also enhancing its content by providing expert recommendations and enthusiast opinions on various products. This new strategy aims to promote influence and brand content on the platform. Currently, Google’s virtual try-on feature is only available in the United States, but plans are underway to expand to other countries in the near future.
To learn more about this feature, visit Google’s blog. [Link to relevant article] For more information on ModiFace and Perfect Corp, visit their respective websites. [Link to ModiFace][Link to Perfect Corp]
