Google has announced the launch of its new platform, “We Wear Culture,” which aims to make the history of fashion more accessible through exclusive images and documents. The American tech giant unveiled this innovative project at a press conference held at the Musée des Arts Décoratifs in Paris on June 8, 2017. With the launch of “We Wear Culture,” Google hopes to promote and democratize the understanding of fashion history.
LVMH, a renowned luxury goods company, has also entered the digital world by launching its own e-commerce site. Recognizing the importance of engaging younger generations in the world of fashion, LVMH seeks to introduce them to this intricate and fascinating universe. Olivier Gabet, director of the Musée des Arts Décoratifs, believes that this ambitious project by Google will create significant buzz in the industry.
Google’s website aims to not only unveil the intricacies and mechanisms of fashion but also showcase the expertise of its various actors. In order to bring the “We Wear Culture” project to life, Google has collaborated with 180 partner institutions from 40 countries. These institutions, including the Musée de la Dentelle de Calais, the Château de Versailles, Esmod, the National Center for Stage Costume, and the Azzedine Alaïa Gallery, have provided exclusive documents and their expertise to make this platform unique.
One of the objectives of the “We Wear Culture” platform is to encourage visitors to go to museums. Laurent Gaveau, director of the Google Arts & Culture Lab, explains that the digital experience is not meant to replace physical visits to museums but rather to complement them. It functions as a virtuous circle, sparking curiosity and inviting the public to explore more through physical visits.
Users of the platform can delve into an array of articles, videos, and photos with the option to zoom in for a closer look at the intricate finishes of each work. This interactive experience brings fashion to life and allows users to gain a precise understanding of the craftsmanship behind each piece.
In conclusion, Google’s “We Wear Culture” platform revolutionizes the accessibility of fashion history. Supported by collaborations with prestigious institutions, this innovative project aims to engage users in the world of fashion and encourage them to explore museums. By offering exclusive access and interactive features, Google is making fashion history more captivating and exciting than ever before.
Useful links:
1. We Wear Culture: Explore the digital platform dedicated to the history of fashion.
2. Google Arts & Culture Partners: Discover the network of institutions collaborating with Google to bring art and culture to a global audience.
