In a recent announcement, Google has revealed its plans to implement stricter measures to protect younger users on its platforms. The tech giant will restrict ad targeting based on age, gender, and interests for individuals under 18 years old. It will also disable the “location history” feature for users in this age group. Moreover, Google is expanding its block on age-sensitive ad categories and introducing safe searching filters for users under 18.
These changes are part of a new policy aimed at under-18s and their parents or guardians. Under this policy, parents or guardians can request the removal of young people’s images from Google Image search results, giving them more control over their children’s online presence.
Google’s decision comes amidst growing scrutiny faced by major online platforms concerning the safety, privacy, and well-being of younger users. In response to these concerns, Google is striving to create consistent product experiences and user controls for kids and teenagers globally.
Mindy Brooks, Google’s general manager for kids and families, highlighted the importance of complying with regulations and creating a safer online environment. She stated, “Some countries are implementing regulations in this area, and as we comply with these regulations, we’re looking at ways to develop consistent product experiences and user controls for kids and teens globally.”
This focus on online platforms’ approach to younger users has gained significant attention recently, especially with Facebook’s plans to launch a kids-focused version of Instagram. While Facebook has made some changes to its ad targeting for individuals under 18, advertisers can still target this age group based on their age, gender, or location.
YouTube, which is owned by Google, is also taking steps to protect its teenage users. The platform is modifying the default upload setting for users aged 13-17 to the most private option, where content is visible only to the user and selected individuals. However, users still have the choice to make their content public. Furthermore, YouTube intends to remove “overly commercial content” from its YouTube Kids app, ensuring that children are not solely exposed to videos centered around product promotions or encouraging spending.
These actions by Google and YouTube demonstrate their commitment to enhancing the safety and privacy of younger users on their platforms. As regulators and lawmakers increasingly pressure online platforms, it is crucial for companies to proactively implement measures that protect young users and promote a positive online experience.
Useful links:
1. Google Family Filters
2. Common Sense Media – Reviews
