Good, a sustainable and vintage clothing retailer, has opened its flagship store in Seven Dials, London, adding to the growing community of sustainable and vintage clothing retailers in the area. What sets Good apart is its dedication to sustainability, as all of its vintage pieces are sourced from recycling centers.
With existing stores in Queensway and Kensington Church Street, Good has ambitious plans for expansion. The company believes that investing in brick-and-mortar retail is more sustainable than online shopping, as it reduces customer returns and tackles packaging and shipping waste.
The newly launched flagship store has been carefully curated and organized by color scheme or premium brand. Customers can expect to find a diverse range of vintage pieces from renowned brands such as Ralph Lauren, Burberry, and Barbour. Co-founder David Brinson, a former Head of Retail for a major UK charity, brings his expertise and commitment to delivering a premium fashion experience to Good.
Brinson expressed his excitement about being part of the vibrant community in Seven Dials. The location was chosen for its strong sustainability ethos and the presence of both big-name and independent premium brands. Good believes in the power of physical retail in the vintage industry and sees Seven Dials as the perfect destination for its flagship London store.
Good’s opening comes after the recent arrival of other sustainable and vintage fashion brands in the Seven Dials area. COW Vintage opened its first London store, while Billi London, a finalist in Shaftesbury’s Start Up with Seven Dials competition, launched within a pop-up space.
The launch of Good’s flagship store solidifies Seven Dials’ reputation as a hub for sustainable and vintage fashion. With its unique approach to sourcing vintage pieces and commitment to physical retail, Good is poised to make a significant impact on the vintage industry. Customers in Seven Dials can now enjoy a premium fashion experience while contributing to a more sustainable fashion future.
For more information on sustainable and vintage fashion, visit:
1. EcoWatch: Why Sustainable Fashion Matters
2. Good On You: What is Vintage Fashion and Why Does It Matter?
