Good American, the fashion brand co-founded by Khloé Kardashian and Emma Grede, has recently concluded its open casting search for “real women” to star in its latest campaign. The winners of the casting will join the esteemed “#GoodSquad,” a group of women who embody the brand’s values and are working towards making the fashion industry more inclusive.
The castings were held in prominent cities such as London, New York, Atlanta, and Los Angeles, with the added feature of virtual auditions that allowed aspiring models from across the globe to participate. The selected winners include Rimshah Asghar, an NHS associate practitioner and model from Manchester; Tanisha Link, a paralegal and model from London; Ketara Narcisse from South Florida; Lauren Cannon from San Francisco; Carly Childers from Kentucky; Amanda Diaz Rojas from New York; and Ayanna Nelson from Los Angeles.
To announce the latest additions to the #GoodSquad, Kardashian and Grede will organize a special screening event in Los Angeles. This event will be attended by a panel of talent and industry leaders who will help determine the final cast. Good American’s open casting approach highlights its dedication to finding women who exude self-confidence, self-love, and female empowerment. The brand emphasizes the importance of featuring real bodies and promoting diverse shapes, sizes, and cultural backgrounds in its campaigns.
Good American has been actively conducting open castings in recent years, and the response has been overwhelming. The most recent casting in 2022 broke records for its inclusivity, attracting over 100,000 submissions since the brand’s inception. In 2022 alone, more than 40,000 women applied for the opportunity to be a part of the #GoodSquad.
Established in 2016, Good American has gained a strong presence and is now available in renowned retailers like Selfridges, Browns, Harrods, and Flannels. The brand’s mission of inclusivity and celebration of women from diverse backgrounds has resonated with consumers, making it a popular choice for those seeking fashion that embraces diversity. Through its continuous efforts to seek out “real women” for its campaigns, Good American is setting an example for the fashion industry and paving the way for a more inclusive future.
For additional information on the open casting search and the #GoodSquad, please visit:
1. Link to the Good American’s open casting search
2. Link to the #GoodSquad campaign
