Goldsmiths, the renowned luxury watch and jewellery retailer, is set to expand its footprint in the Bullring & Grand Central shopping center in Birmingham. This move comes following the brand’s successful upgrade of the Liverpool One mall. Through a substantial multi-million-pound investment, Goldsmiths aims to establish one of its largest flagship stores in the UK.
Spanning nearly 8,000 sq ft, the new store will boast an impressive double height glazed shopfront. It will house dedicated areas for prestigious brands, showcasing a premium selection of jewellery. Going beyond just a retail space, the store will also feature a hospitality bar and lounge area, VIP consultation rooms, as well as service and repair specialists.
Hammerson, the operator of the Bullring & Grand Central, is thrilled about Goldsmiths’ expansion. They view this as a testament to their strategy of introducing new brands, concepts, and market firsts to the shopping center in order to attract and engage a broader audience. Jewellery and watches consistently perform exceptionally well across Hammerson’s portfolio, making Goldsmiths’ investment a valuable addition.
Excitingly, the Bullring & Grand Central shopping center has several new openings planned for the second half of the year, such as M&S, Footasylum, EL&N, Lane7, and Sandbox VR. These additions, combined with Goldsmiths’ expansion, aim to enhance the overall shopping experience and increase footfall to the center.
This announcement follows Goldsmiths’ recent decision to further expand its presence at the Liverpool One mall. The brand intends to double the size of its existing store and introduce its unique ‘Goldsmiths Luxury’ concept, marking it as the brand’s largest location to date.
Ultimately, Goldsmiths’ ongoing investment and expansion demonstrate their confidence in the UK retail market and their unwavering commitment to providing a premium shopping experience for their customers. By increasing its presence in both Birmingham and Liverpool, the brand is cementing its position as a leader in the luxury watch and jewellery sector.
Useful links:
1. Goldsmiths Official Website
2. Bullring & Grand Central Shopping Center Official Website
