Alibaba has extended its reach in Spain through a partnership with global commerce network CommerceHub. The collaboration aims to enhance Alibaba’s Miravia platform, which combines a marketplace with an entertainment space. CommerceHub’s e-commerce solution will help improve the platform’s customer experience and offer innovative solutions to its users.
In other news, Asics EMEA has reported strong performance with a significant increase in net revenue for Q2. The company saw growth across all distribution channels, with a consolidated net revenue increase of 12.1% compared to the same period last year. The increase was driven by strong performance in categories such as Performance Running, Tennis, Indoor, and SportStyle. E-commerce revenues also saw year-on-year growth of 32.9%.
Meanwhile, Boss has partnered with the National Football League (NFL) to expand its popular Boss x NFL merchandise collection. The collection includes a range of apparel featuring an expanded list of 22 teams from the NFL. To promote the collection, Boss has enlisted the help of NFL stars Patrick Mahomes, Trevon Diggs, and Damar Hamlin. The campaign aims to capture the spirit of football and offer fans a stylish way to support their favorite teams.
These developments highlight the dynamic nature of the global retail industry and the importance of strategic partnerships in driving success. With e-commerce playing an increasingly significant role, brands are using innovative solutions to provide customers with engaging and personalized shopping experiences. The future of retail holds further advancements and exciting developments.
For more information on the Alibaba and CommerceHub partnership, click here.
For more information on Asics EMEA’s strong performance, click here.
For more information on Boss’ collaboration with the NFL, click here.
