According to GlobalData analysts, the global athleisure market is set to experience a remarkable growth of 25% by 2025. Contrary to expectations, the pandemic has actually fueled this trend rather than hindered it. The rise in remote working arrangements during the pandemic has led to an increased demand for comfortable athleisure options, thus contributing to the continued popularity of this trend.
GlobalData reports that in 2022, two out of every five individuals worldwide continued to work from home. As a result, the demand for athleisure clothing has remained high. However, the appeal of athleisure extends beyond just working from home, with 55% of consumers stating that they wear athleisure for purposes other than sports activities. This change in consumer mindset is expected to influence traditional office dress codes when employees eventually return to their workplaces.
Louise Deglise-Favre, an Apparel Analyst at GlobalData, explains that people have been able to extract more value from their athleisure clothing while working remotely during the pandemic. As hybrid working models become more commonplace, individuals will continue to seek out casual and comfortable attire. These factors contribute to the projected growth of the sportswear market by an impressive 25.1% to reach $551 billion between 2021 and 2025.
GlobalData’s latest report on the global sportswear market reveals that one-quarter of clothing sold in 2020 consisted of sportswear pieces. While there may be a slight decrease in the share of sportswear this year as social events may require more formal attire, the return to pre-pandemic working hours will not lead to a significant decline in athleisure. As a result, sportswear is expected to account for an impressive 23.6% of the overall apparel market by 2025.
Given the ongoing upward trajectory of the athleisure market, it is clear that this trend has firmly established itself in the fashion industry. The combination of comfort, versatility, and style has resonated with consumers, prompting a transformative shift in their clothing preferences. As businesses adapt to the changing needs of their employees, the integration of athleisure into traditional office settings is expected to become increasingly prevalent.
In conclusion, the global athleisure market is poised for substantial growth in the coming years. The pandemic has served as a catalyst for this trend, driving the demand for comfortable and functional clothing. As remote and flexible work arrangements become more prevalent, athleisure is expected to maintain its appeal, leading to the expansion of the sportswear market. With its projected growth of 25% by 2025, athleisure is solidifying its position in the fashion industry as the preferred choice for consumers worldwide.
Useful links:
– GlobalData – Consumers Wearing Athleisure for Purposes Beyond Sport
– GlobalData – Athleisure Market Poised for Growth: 25% Increase Predicted for 2025
