Glenn Martens, the talented creative director behind Y/Project, has recently taken on a new role as the creative director of Diesel, marking an exciting chapter for the global brand. With his immediate appointment, Martens will now be responsible for overseeing all aspects of Diesel, from style and communications to interior design and overall creativity. His impressive background includes serving as the creative director of Y/Project since 2013, following his start in the fashion industry at Jean Paul Gaultier.
Martens’ connection with Diesel dates back to his collaboration on the Diesel Red Tag capsule collection, ultimately leading to his new role as creative director. Renzo Rosso, the president of OTB, Diesel’s parent company, has commended Martens for his talent and growth, expressing his enthusiasm for Martens’ leadership at Diesel. Rosso believes that Martens’ unique design vision will align well with the brand’s iconic values, setting the stage for innovative and creative endeavors.
In his new role, Martens aims to celebrate Diesel’s legacy of radicality, honesty, and optimism while embracing new opportunities for growth. He sees Diesel as a brand that has shaped the future and hopes to continue spreading a message of hope through his designs. As Diesel navigates through digital transformations and integrates technologies like anti-virus denim, Martens’ creative direction will be vital in propelling the brand forward.
Martens will work closely with Massimo Piombini, the CEO of Diesel, who brings a wealth of experience from his time at Balmain. With Martens’ fresh perspective, innovative design approach, and deep respect for Diesel’s history, the brand is poised for a dynamic new chapter under his creative leadership.
To learn more about Glenn Martens’ journey in the fashion industry and his vision for Diesel, check out his previous work at Y/Project and stay updated on Diesel’s latest developments at Diesel’s official website.
