Luxury fashion brand Givenchy has joined forces with graphic artist Chito to unveil an exclusive collection of Non-Fungible Tokens (NFTs). This collaboration builds upon Chito’s previous partnership with Givenchy for the brand’s Spring 2022 resort collection. The NFT collection will be launched alongside the Spring 2022 pre-collection, marking Givenchy’s second venture into the world of NFTs.
The Chito x Givenchy NFTs will be available for auction starting from Tuesday, November 23rd, with bidding open for a week. All proceeds from the auction will be donated to The Ocean Cleanup, a trusted partner of Givenchy. Matthew Williams, the creative director of Givenchy, expressed his excitement to del,ve into the realm of NFTs, particularly with Chito’s involvement in the ecosystem. Williams believes that this collaboration will elevate Givenchy’s vision to new heights.
The NFTs were designed using 15 unique prints that were created during the initial collaboration between Williams and Chito. These tokens showcase a fusion of pop-art, air-brushed characters, and symbols. Among the designs are a cartoon dog, Chito’s infamous Truehearted signature, and an animated girl surrounded by hearts. Collectors will have the opportunity to acquire all 15 digital designs as online avatars or profile pictures (PFPs).
Givenchy has been actively embracing digital innovation and sustainable product development. In July 2020, Givenchy Beauty made a splash in the gaming community by offering digital makeup for the popular game Animal Crossing. In June of this year, Givenchy Parfums ventured into the blockchain market through collaborations with various artists to create NFT artwork. The sales from this initiative were generously donated to the LGBTQ charity Le MAG Jeunes association in honor of Pride Month.
To ensure the security of the NFT project, Givenchy sought the assistance of the Aura Blockchain Consortium, an organization backed by LVMH (Givenchy’s parent company), to develop smart contracts. Additionally, Ledger, a trusted company specializing in cryptocurrency and blockchain security, provided enhanced protection for transactions. The auction for these exceptional products will be hosted on OpenSea, a decentralized NFT marketplace.
Givenchy’s partnership with Chito for the creation of this remarkable NFT collection showcases the brand’s dedication to embracing digital art and exploring new avenues for creativity. Building on the success of their previous collaborations, the Givenchy x Chito NFT collection is poised to captivate collectors and art enthusiasts alike.
[Get more details on the Givenchy x Chito NFT collection](https://www.givenchy.com)[Learn more about The Ocean Cleanup](https://theoceancleanup.com)
